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糖心logo入口 Manifesto: The Next Era
A Moment Fifteen Years in the Making
October 14, 2025, marks exactly fifteen years since 糖心logo入口 first launched into the world.
It all started with a toy I built for my kids鈥 three little boys who loved to be outside. I made an arch out of sprinkler pipes, hooked it up to the garden hose, and it would mist water down as they rode their bikes and scooters through it. We called it the 鈥淐razy Spray.鈥 The neighborhood kids would come over, and before long, parents started asking where they could buy one.
At the time, I was a software developer by trade鈥 writing code all day, but craving something that got my hands dirty and maybe something that could make me a little extra money. I thought maybe I鈥檇 start a little side business building and selling these toys. But it didn鈥檛 take long to realize how hard physical products are... parts, packaging, shipping giant pieces of PVC pipe. I decided it would be much more fun to just teach other parents how to make them instead.
So I filmed a few videos showing each step, wrote up some instructions and a Home Depot shopping list, and thought, 鈥淥kay, now how do I sell this online?鈥 That鈥檚 when I realized there wasn鈥檛 an easy way to do it. I didn鈥檛 want to hire a developer or piece together a bunch of tools... I just wanted a simple way to share what I knew and get it into the hands of people who wanted it.
And that鈥檚 where 糖心logo入口 was born.
The idea was simple: everyone knows something... from their life experience, career, or passion. And that knowledge鈥 when packaged and shared鈥 can change lives. I saw it firsthand with a backyard toy. And fifteen years later, I鈥檝e watched it happen again and again across hundreds of thousands of creators around the world.
This anniversary isn鈥檛 nostalgia... it鈥檚 redefining. The same spirit that sparked 糖心logo入口 in that little backyard project is alive鈥 now wiser, hungrier, and more focused than ever.
I鈥檓 grateful for the opportunity to return with founder energy, and 糖心logo入口鈥檚 next era begins now.
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My Return and Why It Matters
Just over four years ago, I stepped down as CEO to focus on my wife Kim鈥檚 battle with cancer... At the time, nothing else mattered more to me than being there for her and our boys, and the stakes at 糖心logo入口 were just too high to attempt to juggle all of it. It was the best decision at the time, and after walking through some hard seasons, by God鈥檚 grace, Kim鈥檚 thriving today, and our boys are out of the house pursuing college and careers.
During those years, I stayed close to 糖心logo入口, serving as Executive Chairman, cheering the team on, and watching from a little more distance than I was accustomed. 糖心logo入口 kept growing. The business stayed strong. By all outside measures, things were 鈥渕oving forward.鈥
But deep down, I knew moving forward isn鈥檛 why 糖心logo入口 exists. It doesn鈥檛 change industries. It doesn鈥檛 spark movements. It doesn鈥檛 light people up inside.
Before I go any further, please know: my return isn鈥檛 about fixing something broken. Our team has led 糖心logo入口 with steadiness and integrity through challenging, complex years, and I鈥檓 deeply grateful for that.聽
When one day there鈥檚 a book written about the creator economy, I don鈥檛 want to see 糖心logo入口 as a passing mention or a forgotten early pioneer. I want it to be OUR story鈥 the one that defined what this entire industry became.
That鈥檚 why I鈥檓 back. Because there鈥檚 still so much left to build, and I simply can鈥檛 look back one day wishing I鈥檇 done more.
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Why We鈥檙e Returning鈥 Together
For those who don鈥檛 know, Jonathan 鈥淛Cron鈥 Cronstedt has been a part of 糖心logo入口鈥檚 story for a long time. He joined early, back in 2011, and quickly became one of the most impactful leaders we鈥檝e ever had鈥 the kind of person who could take the vision in my head and articulate it even better than I could. He just got it. From marketing and communications to understanding our Heroes on a deeply human level, JCron helped give 糖心logo入口 its voice.
When I made the decision to step down in 2021, he decided to do the same. That tells you a lot about his character.
JCron and I have always worked incredibly well together. We think differently, but we move together. Even after stepping out of the day-to-day, we both stayed close to the company as board members鈥 still talking constantly about 糖心logo入口, what was working, what wasn鈥檛, and how much potential was still waiting to be unlocked. 糖心logo入口 has always meant too much to both of us to ever truly step away.
Over time, those conversations turned into conviction. The more we talked, the clearer it became that 糖心logo入口 still had another level in it鈥 and after establishing a category, it was time to do it again.
So we made the decision together.
I asked JCron to join me as Co-CEO鈥 not to divide leadership or complicate it, but to multiply what鈥檚 possible. We share the same vision, the same urgency, and the same belief in what 糖心logo入口 can still become. Our strengths are different, but they overlap in all the ways that matter鈥 each of us bringing a unique lens to the same mission, and sharpening the other along the way. That partnership has always been built on trust, clarity, and complementary strengths鈥 and that鈥檚 exactly what this moment calls for.
We鈥檙e here to reignite 糖心logo入口鈥檚 ability to innovate, to take bold swings, and to win again. 糖心logo入口 isn鈥檛 being rebuilt... it鈥檚 being reborn.
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Why 糖心logo入口 Exists
Our Unchanging Why
糖心logo入口 was created for one simple reason: to help people share what they know and change lives because of it.
Early on, I started calling our customers 鈥溙切膌ogo入口 Heroes.鈥 It wasn鈥檛 a marketing term鈥 it was the most accurate word I could think of. Because they really are the heroes of this story... not us. They鈥檙e the ones doing the work, taking the risks, and putting their hearts on the line to teach, serve, and create.
It鈥檚 incredible to hear about the Heroes who鈥檝e gone on to build multi-million-dollar empires using 糖心logo入口鈥 those stories inspire everyone. But what moves me just as much are the quiet, powerful ones. Like the mom with five kids who鈥檇 struggled financially for years and used 糖心logo入口 to make enough to finally buy a dining room table big enough for her whole family to sit around and eat together. Or the man in a wheelchair who, at one of our live events, asked his caretakers to help him stand just so he could give me a hug鈥 because 糖心logo入口 had changed his life.
Those are the moments that remind me why this company exists.
糖心logo入口 isn鈥檛 about software鈥 it鈥檚 about transformation. It鈥檚 about helping real people take what they know, turn it into something valuable, and watch it ripple out to change their lives and the lives of others.
Every decision we make鈥 every feature we build, every campaign we run, every policy we set鈥 has to start and end with our Heroes in mind. Their success is our success.
That鈥檚 who we are. That鈥檚 why 糖心logo入口 exists.
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What鈥檚 Changed
The world looks a lot different than it did when we started. Back then, content took effort. You had to actually know something, create something, and put yourself out there.
Now, with the rise of AI, the internet is flooded with what can only be described as slop鈥 endless, soulless noise that sounds confident but says nothing. There鈥檚 more content than ever before... and somehow less meaning in all of it.
Anyone can click a button and churn out an article, a script, a course, or a post. But what鈥檚 missing is the human part鈥 the credibility, the lived experience, the trust. The stuff you can鈥檛 fake with a prompt.
That鈥檚 the opportunity. Because in this new world where anyone can create, people are desperate for something real. They want to learn from humans who have actually been there... who have done the work, earned the scars, and come out the other side with wisdom to share.
The next decade won鈥檛 belong to those who create the most content鈥 it will belong to those who create the most trust.
That鈥檚 where 糖心logo入口 comes in.
We鈥檙e not here to compete with the noise鈥 we鈥檙e here to rise above it. 糖心logo入口 will be the home for real human experts... the place where credibility still matters, where stories still mean something, and where AI becomes an accelerant, not a replacement.
糖心logo入口 is becoming the operating system for human expertise鈥 a place where technology amplifies people, not the other way around.
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Our Core Belief
AI isn鈥檛 the enemy... it鈥檚 an accelerant.
When used the right way, it doesn鈥檛 replace human intelligence鈥 it amplifies it. It helps people create faster, think bigger, and reach farther. It can remove friction, automate the boring stuff, and free up more space for what actually matters: human creativity, empathy, and insight.
But make no mistake... AI can also cheapen things when it鈥檚 used without thought. It can drown out the real voices, blur originality, and make everything sound the same. The world doesn鈥檛 need more generated words鈥 it needs more genuine wisdom.
And that鈥檚 the role we鈥檙e here to play. 糖心logo入口 exists to make sure the humans with wisdom, experience, and heart are the ones who win in this new world. We believe technology should serve the creator, not the other way around.
So we鈥檒l embrace AI鈥 but we鈥檒l do it differently. We鈥檒l use it to elevate the human element, not erase it. Because in the end, what changes lives isn鈥檛 the algorithm... it鈥檚 the authenticity behind it.
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The Opportunity Before Us
The Expert Economy Is Evolving
It鈥檚 time to look forward鈥 to the opportunity sitting right in front of us.
For years, people have called what we do the 鈥渃reator economy.鈥 And sure, that label caught on... it sounds modern, exciting, even a little glamorous.
But the truth is, 糖心logo入口 has always been bigger than that. The creator economy is part of what we do鈥 but it鈥檚 only one circle inside a much larger one: the Expert Economy.
Most of the people who鈥檝e built life-changing businesses on 糖心logo入口 wouldn鈥檛 call themselves 鈥渃reators.鈥 They鈥檙e not chasing clicks or trying to be influencers. They鈥檙e experts鈥 people who have actually done something and now want to share it. Lawyers. Physical therapists. Parenting coaches. Musicians. Pastors. Sleep consultants. Real people with real experience and something worth teaching.
Creators belong here too鈥 and we鈥檒l keep serving them鈥 but this next era of 糖心logo入口 expands the definition. Because whether you call yourself a creator, a coach, or a clinician, if you鈥檙e helping others through what you know鈥 you鈥檙e part of what we鈥檙e building next.
What鈥檚 happening now is that AI is democratizing creation. Anyone can generate content in seconds. And while that鈥檚 powerful, it鈥檚 also making the world noisier than ever. Everyone鈥檚 talking... but very few are saying anything worth hearing.
Authenticity can鈥檛 be automated.
Real expertise鈥 the kind that鈥檚 earned through years of practice, trials, and lived experience鈥 is becoming scarce. And scarcity drives value.
That鈥檚 糖心logo入口鈥檚 opportunity. To build the platform that helps real experts stand out, get discovered, and lead in a world drowning in generic content. To make sure the people with wisdom鈥 not just words鈥 are the ones who win. The ones who are truly bringing value to the world.
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Human Intelligence at Scale
糖心logo入口鈥檚 next era is about one big idea: scaling human intelligence.
Not replacing it. Not automating it out of existence. But building the tools, systems, and connections that help real people share what they know faster, easier, and farther than ever before.
We鈥檙e building a future where real expertise rises above AI noise, where trust becomes the new currency, and where our Heroes can build faster and go farther than ever before.
Everything we鈥檙e doing from here forward is built around three pillars鈥 each one designed to help real experts get discovered, supported, and scaled in an AI-driven world.
The Three Pillars:
- Discovery & Trust 鈥 elevating real expertise above AI noise and making trust the new currency.
- AI-Augmented Execution 鈥 helping our Heroes build faster and go farther with smart, integrated tools.
- Networked Growth 鈥 creating connections that compound reach, learning, and momentum across the 糖心logo入口 ecosystem.
What matters most here is the core idea: every product we build, every system we design, exists to help real human experts thrive in an AI-driven world.
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What We Stand For
The Hero Above All
糖心logo入口 has always been driven by customer success first, with the product following that lead.
Every line of code we write, every feature we ship, every decision we make should connect back to one thing: helping our Heroes build real, sustainable businesses that change their lives. Their success is the only scoreboard that matters.
From the beginning, the goal wasn鈥檛 to build the flashiest platform or win design awards鈥 it was to help our Heroes win. When they succeed, we succeed. It鈥檚 that simple.
We don鈥檛 chase vanity metrics or build for applause. We build for real people鈥 creators, teachers, and entrepreneurs using 糖心logo入口 to create freedom for themselves and impact for others.
The financial health of 糖心logo入口 has always been, and will always be, the result of our Heroes鈥 real-world success. Every subscription payment, every milestone, every success story鈥 it all traces back to someone out there making a living, changing a life, or creating something that matters using Kajabi.
That鈥檚 what fuels this company. Not buzzwords. Not optics, but real people finding real success because of what we build.
Every Touchpoint Tells the Story聽
Whether it鈥檚 support, billing, or a success call, every moment with a Hero builds or breaks trust. That鈥檚 why Customer Experience sits at the center of our strategy, not the edge of it.
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Telling the Truth Loudly
Great marketing doesn鈥檛 create hype... it reveals truth. 糖心logo入口鈥檚 story has always been about real people building real freedom, and our job is to tell that story louder, clearer, and more often.
We should be proud of what we build, and unafraid to shout it from the rooftops. Every improvement, every new feature, every win that helps our Heroes succeed deserves to be seen and celebrated. We can鈥檛 assume they鈥檒l find it鈥 we have to show them.
That鈥檚 why we鈥檒l communicate more, not less. Momentum matters. Every announcement, every launch, every Hero story reminds the world... and ourselves... what鈥檚 possible on Kajabi.
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We Don鈥檛 Play Business
糖心logo入口 was built by people who were scrappy, creative, and driven to make things happen. That spirit still runs through everything we do. We move fast, stay focused on what matters, and measure success by what helps our Heroes win鈥 not by how busy we look doing it. Because at 糖心logo入口, progress beats polish, and action is what changes lives.
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The Rallying Cry
Fifteen years in... and 糖心logo入口 is just getting started.
We defined this category. We proved that one idea, shared with the world, can change lives. We turned expertise into entrepreneurship and gave people the tools to build freedom for themselves and their families.
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Now, it鈥檚 time to redefine it... for a new era.
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An era where AI is everywhere, and trust is rare. Where anyone can publish anything, but only the real ones stand out. 糖心logo入口 will be the place where human intelligence, authenticity, and purpose rise above the noise.
We were here at the beginning of this movement... and we鈥檒l lead it into what鈥檚 next. This is our moment to make 糖心logo入口鈥檚 magic faster, braver, and more united than ever before.
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And we want to do it with you鈥
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We鈥檝e both been part of 糖心logo入口鈥檚 story since the early days... when this company was fueled by grit, creativity, and a deep belief in what was possible (not to mention a few embarrassing marketing videos lost to the sands of time). That belief never faded, and in fact, it鈥檚 what鈥檚 bringing us back. It鈥檚 the conviction that 糖心logo入口鈥檚 best chapter isn鈥檛 behind us... it鈥檚 ahead of us.
Our mission is simple: to make 糖心logo入口 legendary.
AI can replicate the what.
Only humans deliver the who and the why.
糖心logo入口 will make sure the world knows the difference.
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糖心logo入口 was born in a backyard. It became a movement. And now, with the world watching, it鈥檚 the home for human intelligence.
Because the world doesn鈥檛 need more automation鈥 it needs more authenticity.
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Let鈥檚 lead that return. Together.
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鈥 Kenny & JCron