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TikTok has in the U.S. That’s nearly a third of the entire population. Globally, the app’s biggest age group is 25 to 34, but Gen Z isn’t far behind. In fact, over half of U.S. users are under 30, and a huge number of them aren't just watching. They're spending, creating, and following accounts that speak to them.

So the audience is there. But turning attention into income? That takes more than going viral once or copying someone else’s trend.

In this guide, we’re breaking down how creators are actually making money on TikTok right now.

Ways to Make Money On TikTok In 2025

1. Join the TikTok Creator Rewards Program (formerly the Creativity Program Beta)
2. Sell Premium Content with TikTok Series
3. Earn from Live Gifts
4. Use TikTok Shop to Sell Products In-App
5. Sell Your Own Products or Digital Goods
6. Become an Influencer (or Partner with One)
7. Post Sponsored Content
8. Offer Paid Shoutouts
9. Promote with Paid Ads
10. Offer a Paid Membership
11. Grow and Sell TikTok Accounts

How Much Money Can You Make On TikTok?

There’s no single number that applies to everyone, but there are real figures that can help set your expectations.

TikTok pays differently depending on how you're earning. Here's a quick look at what creators are seeing across various features:

• Creator Fund / Rewards Program: Around $0.02 to $0.04 per 1,000 views
• Virtual Gifts: You get about half the value (so a $10 gift earns you roughly $5)
• TikTok Series: TikTok Series lets you put your best content behind a paywall, like a mini course or exclusive how-to guide. You can bundle up to 80 videos and charge anywhere from $0.99 to $189.99. Think of it as a way to turn your most valuable content into a product your followers can buy directly inside the app.
• LIVE Subscriptions: Monthly income starting at $0.99, with custom tiers possible
• Tips: You keep 100%, minus payment processing fees. TikTok lets your followers send tips directly through your profile. To turn this on, you’ll need to apply through �վ���մǰ�’s Creator Next program. Once approved, a “Tips” button appears on your page. Some creators also link to external tip jars like Ko-fi, Buy Me a Coffee, or even PayPal to make it easier for fans to support them outside the app.

We’ve broken this down even more in our TikTok pay-per-view guide if you want a closer look.

The real earning power comes from stacking income sources. That means the more features you tap into, and the more consistent your audience, the better your chances of making steady money.

Now, while large accounts do have more reach, TikTok doesn’t only reward follower count anymore.

Engagement rate matters just as much, sometimes more. That shift is why smaller creators (called micro-influencers, usually with 10,000 to 50,000 followers) are getting brand deals, too. They might not have huge numbers, but their audiences are loyal and active, and brands notice that.

So if you’re just starting out or growing slowly, don’t count yourself out.

How Much Does TikTok Pay Per View?

TikTok doesn’t pay per single view. It pays per 1,000 qualified views, and only through specific monetization programs.

For most creators, here’s what that looks like:

• Creator Fund (no longer accepting new signups): Pays $0.02 to $0.04 per 1,000 views. That’s about $20 to $40 for a video with 1 million views
• Creativity Program (Beta): Offers significantly higher payouts, around $0.40 to $0.80 per 1,000 views. That’s roughly $400 to $800 per 1 million views, or more if your video performs exceptionally well

Some creators have even reported earning $1,600+ per million views from the Creativity Program. It all depends on factors like:

• How long your videos are (1+ minute performs better)
• Your engagement rate (likes, comments, shares)
• Your audience's location
• How well your video follows �վ���մǰ�’s community guidelines

So, what’s the per-view payout? If you break it down, here’s the rough math:

• Creator Fund: $0.00002 to $0.00004 per view
• Creativity Program: $0.0004 to $0.0008 per view

Not a lot per view, but the key is volume and consistency. If you regularly post interesting, longer videos that get 100,000 views or more, your earnings can add up quickly, especially when you add in tips, gifts, product sales, and affiliate income.

Pro Tip: You need at least 10,000 followers and 100,000 views in the past 30 days to be eligible for either program.

TikTok vs. Other Platform Revenue Comparison

If you’re trying to decide where to focus your energy, it helps to know how TikTok stacks up against other platforms in terms of revenue.

Here’s a quick look at average payouts per 1,000 views:

• YouTube (Partner Program): $1 to $5, much higher than TikTok
• Instagram Reels (Bonus Program): $0.01 to $0.05, roughly in the same ballpark as TikTok
• TikTok Creator Fund: $0.02 to $0.04

So yes, TikTok pays less per view, but that’s only part of the picture.

TikTok makes up for the lower rate in other ways:

• It’s easier for content to go viral thanks to the algorithm
• You can layer multiple income streams (gifts, tips, subscriptions, affiliate links, and more)
• TikTok has in-app shopping features many creators are using to sell directly
• And the barrier to entry is low. You don’t need a fancy setup or huge following to start earning

A lot of creators actually use TikTok as a launchpad. It’s a great way to get attention quickly, and then funnel that traffic to higher-paying platforms like YouTube, or to your own digital products or services.

Take Addison Rae, for example. She reportedly earned $8.5 million in a single year. That’s the high end, sure, but it shows what’s possible when you turn content into business. Even if you’re just starting out, there’s real money to be made if you stay consistent and use the tools available.

How One TikTok Creator Made $2,100 in a Month — And What You Can Learn from It

You’ve probably seen vague advice online like “just get brand deals” or “start making content and the money will follow.” But what does that actually look like in real life?

broke down exactly how they made $2,100 from TikTok in a single month.

Here’s how they did it, and what lessons you can take.

The Breakdown: Where the Money Came From

This creator had around 100,000 followers at the time and was averaging about 50,000 views per video. They didn’t post every day, just twice a week, with an intentional focus on quality content. Their earnings came from four sources that month:

• $1,000: Paid to post a sponsored video on their TikTok
• $850: Another sponsored post from a different brand
• $225: For creating three short-form videos for a client (they didn’t post them — just delivered the content)
• Around $50: From the TikTok Creator Fund, with over 2 million views across the month

That last part is important: even with millions of views, the Creator Fund payout was tiny. Most of their income came from brand partnerships and content creation, not �վ���մǰ�’s built-in monetization tools.

This Didn’t Happen By Luck. Here’s What They Did

What stood out most in their post was how intentional they were behind the scenes. They weren’t waiting to be discovered. They were doing the kind of things most creators skip.

Here’s what helped them actually get paid:

1. They Charged More Than They Thought They Were Worth

They were upfront about this: most creators undervalue themselves. Brands expect negotiation, so don’t sell yourself short. Their advice? Always start higher. Worst case, the brand counters. Best case, you get paid what you’re actually worth.

"Charge more than you think you are worth,” they wrote. “Because you and your content are worth more than some of the trash offers companies hand out."

2. They Focused On Sponsor-Safe Content

This creator kept their videos clean. No edgy jokes, no guideline violations, no swearing in sponsored content. Why? Because most companies won’t work with creators who post anything risky. They want to know their brand is being represented in a way that’s safe and consistent.

They pointed out that even swearing in your non-sponsored videos can hurt your chances. Brands often look at your full profile, not just the ad.

3. They Sent A Lot Of Cold Emails

Instead of waiting for offers, they reached out. They were doing 50 cold emails in a single week.

They also mentioned that many brands don’t handle their own marketing. They use agencies. So researching and contacting those agencies directly helped open more doors.

4. They Had A Website In Their TikTok Bio

This is something a lot of creators overlook. By adding a personal website with contact info and examples of past work, they made it easy for brands to take them seriously. They said their inbound requests doubled once they added the link.

It doesn’t have to be fancy, just clear. A homepage, your niche, what kind of content you offer, and a way to reach you.

5. They Acted Like A Professional, Not Just A Creator

Fast replies. Clean communication. Delivering content on time. They treated brand work like a job, not just a side hustle. That reputation helped them keep getting more offers and better ones.

They also said they avoid commission-only deals. “You’re doing the work upfront, but you’re not guaranteed to get paid unless someone buys. That’s too risky unless you’re sure your audience will convert.”

3 Steps To Build An Engaged TikTok Following

If you want to make real money on TikTok, you’ll need more than just a few lucky videos. You need an audience that actually cares about what you post.

Here’s how to build that kind of following:

Step 1: Know Your Brand

Before you post anything, get clear on who you are and what your TikTok account is about. Think of it like this:

• Who are you?
• What do you do or talk about?
• Who are you speaking to?

Once you’ve figured that out, keep it consistent. Your content, captions, and even your username should reflect that. If you don’t have a strong username yet, check out our TikTok username ideas guide for some inspiration.

Step 2: Make Content People Actually Want To Watch

Once you get a feel for what your audience likes, start creating. But don’t just focus on topics. Think about format too.

Are your viewers more interested in quick, scroll-stopping clips, or do they stick around for longer, more detailed videos?

If your content works best in bite-sized pieces, you’re in good company. Short-form video is still dominating for reach and engagement, especially on TikTok.

But if you’re sharing tutorials, storytelling, or anything that goes deeper, long-form can be a major advantage. You can use TikTok Series.

With TikTok Series, you group longer videos (up to 20 minutes each) into a paid collection. Think of it like a mini course, behind-the-scenes series, or members-only content, and you set the price. Some creators charge $5. Others go as high as $189.99.

However, when filming, no matter the format, focus on:

• Hooking viewers in the first few seconds
• Tapping into emotion or curiosity
• Mixing up your formats (but keep your message clear)
• Showing your real self. People can tell when you’re faking it

Step 3: Stay Consistent

TikTok recommends posting 1 to 4 times a day. That might sound like a lot, but the more you post, the more chances you have to reach new people. Just make sure you’re paying attention to what’s working, views, comments, shares, and adjust your posting schedule based on what gets results.

Start with three to four posts a week and work your way up from there.

If a post is already doing well, repurposing it can help you keep up momentum. You can change the format of a clip or add a new caption to it to reach a different audience. This is how to use video content in a new way.

Advanced Growth & Engagement Strategies

After you learn the basics, you can start to focus on getting your content in front of the right people and keeping them interested. Here are some smart ways to help you get things moving faster:

Use trending sounds and hashtags (strategically). If a sound starts to trend, try to use it as soon as possible, preferably within the first day or two. That's when TikTok is most likely to promote it. Put 3 to 5 hashtags that fit your post. You don't need to go overboard. A mix of general tags like #fyp and more specific ones that are related to your niche will work.

Keep your content focused. Posting about everything makes your brand less strong. Stick to what you're good at if people know you for meal prep. Stick with it if it's tech. It's easier to get followers who want to stay if your content is consistent

Post when your audience is most active. Timing matters. TikTok usually gives your video a boost in the first hour after you post it. Most creators get more views between 6 and 10 PM local time, but your audience might be different. Look at your analytics to find out when they are online and post at those times.

Add a clear call to action. Sometimes, all it takes is asking. Try ending your videos with something like:

• “Follow if this was helpful”
• “Which one would you try?”
• “Tag someone who needs to hear this”

Simple prompts can make a big difference in how far your video goes.

Be present in your comments. If someone takes the time to leave a comment, respond. Ask them something back. Like their reply. The more back-and-forth you create, the more TikTok sees your video as worth showing to others.

Quick Tip: Use Your Analytics To Stay Ahead

Change to a Pro or Business account if you haven't already. It's free and lets you see your analytics dashboard. That information can help you avoid wasting time on things that don't work.

Here’s what you’ll be able to see:

• Profile views: How many people actually checked out your page
• Engagement rate: Likes, comments, and shares—not just views
• Follower info: Age, gender, and where your audience is from
• Active times: When your followers are scrolling, so you can time your posts better

Trying to hit 100,000 monthly views? That kind of goal is a lot easier when you’re looking at real numbers. You’ll start to see patterns, what kinds of videos perform best, what time slots work, and what topics your audience actually cares about.

The better you understand your audience, the easier it becomes to grow—and turn that growth into money.

Ways To Make Money On TikTok

Once your content starts picking up traction, the next step is figuring out how to turn views and followers into income. TikTok offers two main paths:

1. Monetizing through �վ���մǰ�’s built-in tools
2. Earning through your own brand, audience, and off-platform offers

Here’s how both work and how to decide what makes sense for you.

Part 1: Earn Directly From TikTok

TikTok has added more ways to help creators earn money without leaving the app. These tools give you a way to earn based on your views, engagement, and how your audience interacts with your content.

Before you can access most of these features, you need to meet �վ���մǰ�’s basic eligibility requirements:

• Be 18 or older
• Live in the US, UK, France, Germany, Spain, or Italy
• Have at least 10,000 followers
• Have at least 100,000 views in the past 30 days
• Follow �վ���մǰ�’s Community Guidelines and Terms of Service

Once you're in, here are the main monetization options available through TikTok itself:

1. Join the TikTok Creator Rewards Program (Formerly The Creativity Program Beta)

�վ���մǰ�’s is the updated version of the old Creator Fund and it’s a serious upgrade.

The focus is clear: reward creators who post original, longer-form, high-quality content. Over 400,000 creators have already joined globally, and some are earning serious money.

For example, Laura is a UK creator who joined the program after going viral in November. She got 1.3 million qualifying views in her first 30 days and made £821.13 (about $1,000).

And she's not the only one. that some creators have already made $100,000 or more through the program.

To maximize your earnings, your videos need to perform well in four key areas:

• Originality: Videos must be yours, with a clear storyline and unique perspective. Duets, Stitches, and copied content don’t count.
• Play duration: Watch time matters. The longer viewers stick around, the more your RPM (revenue per 1,000 views) improves.
• Search value: TikTok rewards content that matches what people are actively searching for. Use the to find in-demand topics.
• Audience engagement: Likes, comments, and shares all boost your content’s value. Aim for videos that spark conversation or offer real value.

To help you track everything, TikTok also gives you access to a revamped dashboard where you can check your video eligibility, estimated revenue, and how your content is performing.

Best for: Creators posting high-quality, longer-form content (1 minute or more) and already hitting steady view counts.

2. Sell Premium Content With TikTok Series

TikTok Series lets you package longer videos behind a paywall. A Series can include up to 80 videos, with each video up to 20 minutes long, much longer than regular TikToks.

You can charge anywhere between $1 and $190 for access to a full series. This works especially well if you’re posting educational content, tutorials, or exclusive behind-the-scenes content that followers are willing to pay for.

It’s not open to everyone yet, but TikTok has plans to expand access soon.

Best for: Creators who can offer step-by-step tutorials, lessons, or deep-dive content worth paying for.

3. Earn From Live Gifts

If you enjoy going live and interacting in real time, this one’s for you.

When you go live on TikTok (available once you hit 1,000 followers), your viewers can send you virtual gifts, emojis, animations, etc., that they’ve bought with real money. You can convert these gifts into Diamonds and cash them out through PayPal. TikTok takes a cut, so you’ll receive about 50% of the gift’s value.

The more engaged your live sessions are, the more likely you are to earn from them.

Best for: Creators with an active, engaged audience who like to show up live.

4. Use TikTok Shop To Sell Products In-App

TikTok Shop gives you a way to tag products in your videos and let viewers buy directly—without ever leaving the app. It’s built to reduce friction, speed up the buying process, and help creators turn attention into sales faster.

You can use TikTok Shop to:

• Sell your own physical products (like branded merch or planners)
• Offer digital products (eBooks, templates, mini courses)
• Promote affiliate products from partner brands
• Test ideas with print-on-demand or dropshipping—without managing inventory
  

If you use ����logo��� to host your digital products, you can send traffic from TikTok to your ����logo��� landing pages or link to offers in your bio. You can also tag products that support your offers in the video. This way, ����logo��� takes care of the customer experience, checkout, and delivery while your TikTok content does the hard work.

It's also a good way to test out product ideas. A lot of creators start by testing a low-cost offer, like a $10 guide or a $25 mini course. Then they use feedback from their audience to make a full product or membership site.

You can also use TikTok Shop with a print-on-demand service like Printful or Printify to sell branded merchandise.

Best for: Creators who want to turn their TikTok content into product sales without relying on sponsorships or third-party platforms.

Part 2: Make Money With Your TikTok Profile

These monetization methods don’t rely on �վ���մǰ�’s built-in tools. Instead, they focus on using your following and content reach to drive income in other ways.

1. Sell Your Own Products Or Digital Goods

Have a product? TikTok is a great place to show it off. Whether it’s t-shirts, mugs, courses, or templates, short videos are a powerful way to drive traffic to your online store.

Drop your link in your bio and make sure your videos highlight what makes your product useful or fun. Digital products, such as online courses, work especially well here since they’re easy to deliver and don’t incur inventory costs.

2. Become An Influencer (Or Partner With One)

Sponsored content is one of the most common ways for creators to make money on TikTok. Brands pay creators to show off their products in a way that feels natural, interesting, and tailored to the audience, not like a regular ad.

You don't need millions of followers to start if you're trying to build a following. Micro-influencers, or people with 10,000 to 50,000 followers, are very popular right now, especially if their audience is engaged and focused on a specific topic. Depending on your size, the quality of your content, and your niche, sponsored posts can pay anywhere from $100 to $2,500 or more per video.

To land brand deals, start by:

• Creating consistent content in a focused niche
• Tagging or organically mentioning brands you’d love to work with
• Setting up your profile for partnerships (media kit, contact email, pinned videos)
• Joining platforms like the TikTok Creator Marketplace, where brands can find you

If you own a business, you can switch things up and use user-generated content (UGC) to promote your product by working with creators. UGC often works better than regular ads because it feels more real. Just make sure that the people who follow the creator are the same people you want to reach.

The most important thing for both creators and brands is to be real and in line with each other. People can tell when something is forced, and they just scroll past it.

3. Post Sponsored Content

As your account grows, brands may reach out to pay you for content. In return for showing off their product in a video, you might get paid in cash, products, or services.

If you’re posting sponsored content, be transparent. Use the Branded Content toggle in TikTok and label the post with hashtags like #ad or #sponsored. It builds trust and keeps you on the right side of �վ���մǰ�’s rules.

4. Offer Paid Shoutouts

If you’ve built even a small, loyal following, paid shoutouts can be an easy way to start earning on TikTok. A brand, small business, or even a fan might pay you to mention their name, promote a product, or feature a short message in your video. These deals often start through direct DMs or email, and some creators also use platforms like , , or to manage requests more formally.

Shoutouts are especially popular with nano- and micro-influencers, because they feel personal. And the earnings can add up faster than you’d think.

According to Shopify’s influencer pricing data:

• Nano-influencers (1,000–10,000 followers) typically earn $5 to $25 per shoutout
• Micro-influencers (10,000–100,000 followers) earn between $25 and $125 per video
• Mid-tier creators (100,000–500,000 followers) often charge $125 to $1,200
• Macro-influencers (500,000–1 million) see rates up to $2,500
• Mega-influencers (1M+ followers) can earn $2,500+, and some pull in $10,000 or more per shoutout if their engagement is strong

The catch? These numbers depend heavily on your engagement, not just your follower count. Brands are more interested in creators who get real comments, shares, and likes, not just views.

If you decide to offer shoutouts:

• Set clear expectations on delivery time, length, and format
• Include “sponsored” or “paid promotion” in the caption to stay within �վ���մǰ�’s guidelines
• Use �վ���մǰ�’s branded content toggle if it’s a business partnership

For creators with active communities, shoutouts can be a steady source of low-effort income that doesn’t rely on �վ���մǰ�’s built-in monetization tools.

5. Promote With Paid Ads

This one’s more advanced and more useful if you’re selling something. �վ���մǰ�’s Ads Manager lets you run paid campaigns that show up like regular videos in users’ feeds. It can help you get more eyes on your product, funnel traffic to your site, or boost awareness fast.

Bonus: If you use Shopify, TikTok integrates with it, so you can launch and track your ads straight from your store dashboard.

6. Offer A Paid Membership

�վ���մǰ�’s LIVE Subscriptions let followers pay a monthly fee for exclusive perks like badges, emotes, private chat access, and extra content. You get to set the price. Many creators start around $0.99 to $2 per month.

It’s a great way to earn recurring income and reward your most loyal followers. Just make sure you’re offering something worth paying for, whether it’s bonus tips, behind-the-scenes clips, or Q&A access during live streams.

Even with just 100 paying subscribers at $2/month, you’re looking at $2,400 a year in added income.

7. Grow And Sell TikTok Accounts

Not every creator wants to be the face of their content. Some build accounts purely to sell them, and it’s a real way to make money on TikTok.

Here’s how it works: creators pick a niche (like food, aesthetics, satisfying loops, pets, or quotes), grow the page to a decent follower count, keep engagement strong, then list it for sale. These aren’t celebrity accounts. They're faceless, themed profiles designed to build attention and trust, which makes them valuable to brands looking for a shortcut into �վ���մǰ�’s algorithm.

How much can they sell for? It depends on the niche, follower count, engagement, and monetization setup. Based on active listings shared in TikTok trading forums:

• Accounts with 10,000 to 50,000 followers sell for $50 to $500, depending on niche
• Pages with 100,000+ followers and high engagement can go for $500 to $2,500 or more
• Verified accounts or those eligible for TikTok Shop or Creator Fund often attract higher offers
• claimed to be selling a 630K-follower account, while another offered a 125K account for $250

These deals happen in private Discord servers, Reddit forums like r/TikTokBuySellTrade, and on sites like or . That said, scams are common, so most sellers only deal through verified payment methods like PayPal or Stripe, and many will ignore lowball offers. In one Reddit thread, a seller wrote:

“Too many people wasting time wanting an account earning thousands for $80 😭”

But here’s the catch: �վ���մǰ�’s terms of service prohibit selling accounts, so there’s always some risk involved. While many creators still do it under the radar, it’s not officially allowed, and there’s no support if the transaction goes wrong or the account gets banned.

That said, if you’re good at growing pages fast and don’t mind staying anonymous, this can be a real strategy. Just proceed with caution, and make sure you’re not tying your main personal brand to anything you plan to flip later.

Want a cheat sheet to help you turn views into income?

If you’re building a following and wondering how to start monetizing it, this free guide breaks it down for you step by step.

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Mastering TikTok Affiliate Marketing

Affiliate marketing is one of the quickest ways to make money on TikTok if you don't have your own product yet. You talk about a product you like, someone clicks your link, they buy it, and you get paid.

There are two main ways to do it:

• Using �վ���մǰ�’s built-in affiliate tools
• Joining affiliate programs that aren't your own and linking to products you believe in

Let's talk about each one.

1. Promote Products With �վ���մǰ�’s Affiliate Tools

The Creator Marketplace on TikTok has its own affiliate system. This is one of the main ways that creators get paid to recommend something.

Once you’re accepted, you can:

• Look through products that pay you a commission.
• Add affiliate links to your videos
• Track your clicks, sales, and earnings inside �վ���մǰ�’s dashboard
• Apply to campaigns from brands that match your niche

Every time someone buys something through your link, you'll get a cut. TikTok keeps track of this.

It works best if you already make content about things people want to buy, like beauty, skincare, tech, gadgets, fitness gear, or home goods.

Tip: You don't need a lot of followers to get approved, so keep that in mind. Brands will often notice you if your videos get comments and shares.

2. Promote TikTok Itself (Yes, Really)

Impact runs TikTok's official affiliate program, but this one is different. Instead of advertising products, you are advertising TikTok's business tools, such as making a business account or running ads.

Here’s how it works:

• You apply through the Impact platform
• Once approved, you get a unique referral link
• You make content showing how to use TikTok for marketing
• When someone signs up using your link, you earn a fixed payout

It’s a good fit if your content leans into the business, side hustle, or creator tools space.

3. Use External Affiliate Networks

You can also sign up for affiliate programs that aren't on TikTok if you want more options. Some well-known ones are:

• Amazon Associates (great for everyday product links)
• ShareASale and CJ Affiliate (tons of niche brands)
• Impact (for non-TikTok partnerships too)
• Direct brand programs (look for “Affiliate” in their site footer)

You can use these to promote products in your niche and put the link in your bio or Linktree. You can't put clickable links in your captions on TikTok, but you can call them out in your video and tell people to go to your profile.

4. Refer New Users Through �վ���մǰ�’s Affiliate Program

This one doesn’t get talked about enough. that pays you to bring new advertisers onto the platform. It’s run through, and it’s separate from the TikTok Shop affiliate tools. You’re not promoting products. You’re promoting TikTok for Business, which is the ad platform.

Here’s what that means in practice: you get a unique link, and every time someone signs up for TikTok Ads and runs a campaign, you get paid a flat commission. TikTok also offers bonus incentives if your referrals spend more over time.

The payouts depend on what kind of referral you bring in:

• For many countries (including the US, UK, Canada, Australia, and more), you earn $10 for each new advertiser you refer
• In some cases, if your referral spends money on ads, you get 20% of that ad spend, which means if a brand spends $1,000, you could earn $200
• TikTok tracks clicks for 90 days, so even if your referral signs up a month later, you still get credit
• Payments typically land 45–60 days after the action is confirmed

It’s a good fit if you talk about business tools, ad strategies, creator growth, or side hustles.

TikTok provides branded assets and case studies inside your Impact account, and if you need help, you can actually talk to their partner team. It’s not just a “here’s your link, good luck” setup.

That said, it’s not a magic button. Random link drops won’t do much. What actually works is walking people through how TikTok Ads can grow their business, then showing them where to sign up. If you already talk to an audience that’s trying to grow, you can earn recurring commissions just by helping them get started.

It takes a bit of setup, but once you’re in, it’s one of the few affiliate programs where the value of each signup is actually high because the people signing up are businesses, not casual app users.

What Is TikTok One?

is now the main platform where creators can find brand deals, manage partnerships, and get paid. If you used TikTok Creator Marketplace or Creative Challenge in the past, those are now phased out. 

As of March 10, 2025, TikTok One has replaced them entirely. No new campaigns are being posted on the old platforms.

The idea behind TikTok One is simple: instead of bouncing between multiple tools, everything is now in one place. If you’re a creator, this means you can view open campaigns, apply to paid projects, manage submissions, track your payouts, and review brand requests, all from a single dashboard.

You’ll also get access to �վ���մǰ�’s trend data, creative best practices, and AI-powered tools that help you match with relevant campaigns.

If you’re already on Creator Marketplace or Creative Challenge, switching to TikTok One is simple:

1. Open the TikTok app
2. Go to your profile
3. Tap TikTok Studio > Creator Marketplace
4. Select TikTok One from the dropdown

If you’re new, you’ll go straight to TikTok One by default.

Campaigns inside TikTok One come in two forms:

• Open listings you can apply to
• Direct invites sent by brands to selected creators

Once accepted into a campaign, all the work—uploads, feedback, edits, payouts—happens inside the same platform.

TikTok One gives creators more visibility, more control over deals, and better access to monetization tools. If brand partnerships are part of your income strategy, this platform is where you’ll find the most reliable opportunities going forward.

TikTok Is Just the Starting Point

If you really want to make money from your TikTok videos, don't just use the app. TikTok is a great way to get people to notice you, but just getting attention won't pay you. Where that attention goes is what matters.

The smartest people on TikTok tell people to go somewhere else. Somewhere they have power. A course page, a coaching offer, a product, or even a free guide could be the first thing that starts the relationship. The real money comes from outside the platform, and the trick is to know how to get people there without being pushy or salesy.

Why Sending People Off TikTok Still Works

TikTok doesn’t make it easy. You can’t add clickable links to every post. But people still click if they trust you, if you’ve sparked curiosity, or if what you’ve shown them solves a real problem.

That’s your job in the video. Not to entertain for the sake of views, but to say something that matters enough that they’ll want more. Then, you just need to tell them where to go next. That could be the link in your bio, your pinned comment, or a site listed in your profile.

What You’re Sending Them To Matters More Than You Think

People don’t click for fun. They click because they want something. So you’ve got to be clear about what’s waiting on the other side. Not vague promises. Not generic lead magnets. Something that makes them say, “Yeah, I want that.”

This could be a free checklist, a course preview, a simple guide, or even just a short email series that breaks something down in more detail. But it has to be useful. And it has to match what you talked about in your video. If someone watches you talk about burnout recovery, and the link leads to a sales page for a copywriting course, they’ll bounce. Fast.

Where TikTok Ends, ����logo��� Begins

Let’s say your video catches someone’s interest. You’ve shown them a quick result, or offered a small insight, and now they want more. This is where ����logo��� comes in.

With ����logo���, you can set up a clean, simple landing page that gives them exactly what they came for. Maybe it’s a free download. Maybe it’s a short course. Maybe it’s your newsletter. You don’t need to overthink it. What matters is that they land on something that feels like a natural next step.

The best part? Once they’re in your world, you’re not relying on TikTok anymore. You can follow up, build trust, and offer things that actually help, without chasing the next viral post.

The Click Isn’t the Win. What Happens Next Is

Here’s the truth most creators learn too late: getting someone to leave TikTok is hard. So when they do, you can’t waste it. You can’t send them to a homepage with 12 buttons. You can’t make them dig for what they came for. You’ve got to make it obvious.

• What’s this page for?
• What should they do next?
• Why does it matter?

If that’s not clear in the first few seconds, they’re gone.

So before you post your next video, ask yourself: what’s the one thing I want them to do? Then make sure your link, your page, and your offer line up.

What Happens If TikTok Stops Working?

If TikTok shut down tomorrow, would you still have a way to earn? That’s not just a hypothetical question.

On January 19, 2025, TikTok was temporarily shut down in the United States. The reason? A new law passed by Congress aimed at addressing national security concerns. It would have banned TikTok unless its Chinese parent company, ByteDance, gave up ownership. During the standoff, U.S. users lost access, and creators with no backup plan saw their income vanish overnight.

That's the danger of using any social media site. It might change, get banned, or just stop working for you. That's why you should make sure that your income streams don't depend on just one app.

No matter how successful your TikTok is, you’re always vulnerable to:

• Regulations: Governments can shut platforms down or block access, just like they did in January
• Algorithm changes: TikTok can decide to stop showing your videos, even if your content hasn’t changed
• Account issues: A single flag or terms of service violation can get your account suspended
• Monetization changes: Features like the Creator Fund or LIVE Gifts can be changed or removed at any time

If your income depends entirely on TikTok, these risks are outside your control.

How You Stay In Control

The creators who did fine during that blackout? They had something else going.

They didn’t rely on TikTok to do all the heavy lifting. They used it to get people somewhere more stable, a place they actually owned. That might be a website, an email list, or a paid product that runs without needing to go viral.

Start with small moves:

• Get people off the app. If someone loves your video, make sure there’s a next step. A link in bio. A free download. A place to sign up. Doesn’t have to be complicated.
• Offer something useful. A checklist. A short guide. A tool you use. It just needs to help the right people with the right problem. That’s what makes them trust you enough to stay connected.
• Reuse what you already have. If you’ve made a good video, post it to Instagram Reels or YouTube Shorts. Use clips in an email or blog. Don’t let that content die after one post.
• Think product, not just content. You don’t need a huge course or a fancy shop. A $15 PDF or a simple coaching session can work. What matters is that it solves something for your audience and that you can sell it without needing permission from a social media app.

Why This Matters Now

The TikTok shutdown in the U.S. wasn’t a warning. It was a preview. Other countries have already banned TikTok permanently (like India). More could follow. And even if they don’t, TikTok can still change how content is shown, how much creators are paid, or what kinds of monetization tools are available.

If you don’t have backup income streams, you’re always one policy change away from losing everything.

What You Can Do Right Now

If you’re just getting started, don’t panic, but do get moving. Here’s a simple starting point:

• Set up a Link in Bio tool (like Linktree or Beacons)
• Add a freebie offer to start building your email list
• Repurpose your TikToks on YouTube Shorts and Instagram Reels
• Start planning a small digital product (like a $10 guide or $25 mini-course)

There's no doubt that TikTok is powerful. But as a creator, you can really feel safe if you make something that isn't tied to one app. A thing you own. Something that keeps going even when TikTok doesn't.

Use ����logo��� Creator Studio to turn your videos into blog posts, emails, mini courses, social media clips, and more. This is the first step to growing off-platform. It's designed to help you use your content in different ways on different channels, grow your email list, and start selling digital goods, all from one place without any tech problems. You can start right away because it's part of every ����logo��� subscription.

Frequently Asked Questions

Can I Make Money On TikTok?

Yes, anyone can make money on TikTok in multiple ways, including monetization options on the app and monetization of a TikTok profile! All you need is the right strategy to get started. If you want to make money on TikTok, check out the eight strategies above and determine which monetization options are best for your audience.

How Many Followers Do You Need To Make Money On TikTok?

That depends on how you want to earn.

• For �վ���մǰ�’s Creator Rewards Program, you typically need 10,000 followers and 100,000 views in the last 30 days.
• To receive virtual gifts during TikTok Lives, you only need 1,000 followers.
• For off-platform income like merch, coaching, or affiliate marketing, there’s no minimum follower count. You just need an engaged audience, even if it’s small.

How Do Creators Make Money On TikTok?

�վ���մǰ�’s Creator Rewards Program usually pays between $0.40 and $1.00 per 1,000 views, and in some cases, even more. For example, a video with 1 million views might earn between $400 and $1,000, depending on content performance and viewer engagement. These rates are higher than the older Creator Fund, but still lower than what platforms like YouTube pay.

What's The Difference Between TikTok Monetization And Other Platforms?

While TikTok's per-view rates are lower than YouTube ($1-$5 per 1,000 views), TikTok offers easier virality, multiple simultaneous income streams, and lower barriers to entry. Many creators use TikTok as a traffic driver to higher-paying platforms or their own products.

How Can I Protect My Income If TikTok Faces Restrictions?

Diversify across platforms and build owned assets like email lists, websites, and direct customer relationships. Focus on creating products and services that exist independently of any single platform.